As per the latest report for quarter 1, 2015, Micromax becomes world’s 10th largest mobile phones brand in the global market. Isn’t that sounds nice? In a report published by Gartner Inc where Micromax is listed in the top 10 mobile companies of the world. Not only, Micromax has strengthen its leadership position in the global market, this Indian company has already beaten ‘Samsung’ and become number #1 in India. They are continuing their pace and moved up from 17th position in 2011 to the elite group of top 10 mobile phones brands in Q1, 2015.
If we talk about the share of each company in the global phone market, here is the list (in percent):
- Samsung 21.3
- Apple 13.1
- Microsoft 7.2
- LG Electronics 4.3
- Lenovo/Motorola 4.2
- Huawei 4
- Xiaomi 3.2
- TCL Communication 3.1
- ZTE 2.7
- Micromax 1.8
How Micromax is rapidly growing?
Let me share some key points which will provide you an insight about their growth:
- They have continued investment in the best technological innovations
- They focus on consumer needs and meeting their expectations
- They are innovating continuously for devices & services
- Provide robust offline & online distribution network
All the above points provide world class experience for Micromax users. As I write above that, Micromax is number #1 mobile company of India, they have also focused on the SAARC market and entered there successfully.
Micromax is the first mobile phone manufacturers to capitalize on the rising migration of the user base from feature phones to Smartphones. Today, for Indian consumers, Micromax is a brand that has unique product and technology.
The report provided by Gartner didn’t confirm that whether the Yu brand sales was included in Micromax or not. Micromax has received an immense response to the Canvas series like Canvas Fire, Canvas Spark, Canvas Knight, Canvas Doodle 4, etc. Micromax also made its entry in Russia to become an Indian brand to be recognized globally.
There are lots of Chinese brands are coming in India and Xiaomi is one of them, which has given a tough competition to the Indians brands. Reason being, we have low budgets Smartphones with lots of features. This is good for the users like you and me, as this competition is giving us benefits.