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Today, Fitbit has started its journey by launching new three fitness bands in India. Fitbit is the market leader in wearable devices and launched products ranging from Rs 3,990 to Rs 19,990. Three fitness bands are:

  1. Fitbit Charge at Rs 9,990
  2. Fitbit Charge HR at Rs 12,990
  3. Fitbit Surge at Rs 19,990

Already there are number of companies which are in this segment. Mobile phone companies like Micromax and Xiaomi have already launched basic activity wearable at a price of Rs 1000, but only via online sales. Fitbit has tied up with Croma, Reliance and online partner is Amazon to sell its products in India. Fitbit has tied up with Croma, Reliance and online partner is Amazon to sell its products in India. The company is aiming to be number #1 in India within next two years and they have also appointed bollywood actors Tiger Shroff and Shraddha Kapoor actress and world’s leading badminton player Sania Nehwal. Here is the brief introduction about each one:

Fitbit Charge is a high-performance activity and sleep wristband. You can easily track all-day activity, real-time fitness stats. Also, Caller ID right on the wrist for people who want to step up their everyday activities to improve their overall health. The battery life of Fitbit Charge is between 7 to 10 days.

Fitbit Charge HR: It is an advanced fitness tracker. You can track heart rate of all day and during workouts without an uncomfortable chest strap. Also, you can check all-day activity. The battery life of Fitbit Charge HR is up to 5 days. Also,  Caller ID and automatic sleep detection for active consumers looking to push their fitness further.

Fitbit Surge: It is a Fitness Super Watch, combines popular features like built-in GPS, PurePulse continuous wrist-based heart rate tracking. The battery life of Fitbit Charge HR is up to 7 days.  You can track all day fitness tracking with smartwatch functionality in one device for people dedicated to reaching their peak performance.

Speaking about the new achievements, Woody Scal, Chief Revenue Officer, Fitbit, said, There is a clear trend emerging across India with people aspiring to improve their health and fitness as high rates of chronic conditions, such as obesity and diabetes, are compelling them to look for new ways to reinforce healthier habits. At Fitbit, we know that a healthier, more active lifestyle is in everyone’s reach. By helping people see that that small changes can add up to big results, Fitbit makes the path toward health and fitness engaging and sustainable.



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