Apple has reduced the price of their latest smartphones. Apple Reduced Price of Apple iPhone 6s and iPhone 6s Plus to Increase Sale in India. The handsets launched in October this year get a price cut up to 21%. According to the report, this is the first time Apple has reduced the price of their latest smartphones within two months of the release. I may be the reason that new Apple phones are not getting proper sales. This must be the reason that Apple has cut the prices in India.
When the new Apple devices launched in October they were priced at Apple iPhone 6s Rs 62000 to Rs 92000 depending upon the storage variant. Currently, the price of Apple devices is at – Apple iPhone 6s 16GB storage variant for Rs 48499, 64GB storage variant Rs 62849, and 128GB storage variant Rs 74940. The Apple iPhone 6s Plus is priced at – 16GB storage variant at Rs 61999, 64GB storage variant Rs 75499 and 128GB storage variant for Rs 85999. This indicates that the prices have been cut down from 18% to 21%.
However, Apple is supposed to pay for these price cuts. With the low wages and high import taxes has forced Apple to reduce the price. Apple has made $1 Billion revenue in India in past 12 months. This is a significant 44% increase in sales in this year. This is reason Apple is targeting more sales in India by reducing the price.
With the new prices, the latest Apple iPhone 6s and iPhone 6s Plus prices have reached near to Apple iPhone 6. This will encourage more users to upgrade their old iPhone 6 with iPhone 6s or iPhone 6s Plus in India. Also, Apple has reduced the price of their Apple iPhone 5s. In September the device was priced at Rs 44500, now after three months it can be purchased at Rs 24999 with 44% price cuts. Source