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Micromax’s Yu today announced its new flagship device, the Yu Yunicorn. The event was scheduled in New Delhi and as promised by the company, they have come up with a brand new smartphone in India. The phone has a price tag of Rs 12,999 which shall be increased after a month. Usually, we hear a news that the price has been dropped or slashed for a device but in the case of Yu Yunicorn, the price will be increased after one month. After one month, the phone will be sold at the price tag Rs 13,499 and will be available via offline stores too. Yu Yunicorn

The phone has a 5.5-inch 1080p 2.5D curved glass display with ultra-thin bezels. It runs on Android 5.1 (Lollipop) and powered by an Octa-core MediaTek Helio P10 processor clocked at 1.8GHz with Mali T860 GPU. Camera wise, it has a 13-megapixel primary camera with dual-tone LED flash, phase-detection auto-focus (PDAF) and a 5-megapixel selfie camera.

It is a Hybrid Dual SIM (nano+nano/microSD) phone and packed with 4GB RAM. It has a 32GB internal memory which can be expanded up to 128GB with microSD. The phone has Fingerprint sensor and 4G LTE, WiFi 802.11 b/g/n, Bluetooth 4.1, GPS as connectivity options. It has dimensions as 75.4×153.3×8.5 mm and it weighs 172g. The phone has 3.5mm audio jack, FM Radio, DTS audio. It is backed up with a 4000mAh battery. It will be available in rush silver, graphite, and limited edition rush gold color. The online partner of Yu Yunicorn is Flipkart and it will be available via flash sale starting from June 7th. Registrations for the sale begins at 2PM today.

Commenting on the launch Rahul Sharma, Founder, YU Televentures said:

With YU, we stepped out to challenge the set norms, and it has been a great journey for all of us, which has seen us receive great support from our community, partners and consumers to make YU as the leading online smartphone brand in less than a year…

Yu Yunicorn offers:

  • For the first flash sale – 10% cashback for the SBI card users
  • 6 months free access to premium Gaana+ services that give them access to unlimited song downloads
  • UDIO wallet will be added with Rs 100 after the first transaction, Rs 100 in the second month and Rs 100 in the third month
  • Free first consultation from Lybrate, 30% off on two subsequent consultations and free answers to the common health queries


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