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ASUS has recently announced the new ZenFone 3 range of smartphones during the Zenvolution press event. Along with the Zenfone, the company has also launched ASUS ZenBook 3 and ASUS Transformer 3 Pro. ASUS brand ambassador Sonakshi Sinha walked the ramp as the showstopper for a fashion show.

Asus Zenvolution

The all-new series from Asus includes:

  • ZenFone 3
  • ZenFone 3 Deluxe
  • ZenFone 3 Ultra
  • ZenFone 3 Laser


  • ASUS ZenBook 3
  • ASUS Transformer 3 Pro

Let us check the specification of each smartphone.

ASUS ZenFone 3

It has a 5.5-inch Full HD (1920 by 1080) Super IPS+ display with up to 600cd/m2 brightness. The phone has the front and rear scratch-resistant 2.5D Corning® Gorilla® Glass. It has a next-generation PixelMaster 3.0 camera.

Zenfone 3 (1)

Camera wise, it has latest 16MP with the latest Sony® IMX298 sensor, six-element Largan lens with a large f/2.0 aperture, and subject-tracking TriTech auto-focus. It has 8MP front camera. The exclusive TriTech auto-focus technology combines three focusing technologies

  • laser, phase detection, and continuous contrast-detection auto-focus

To achieve clear focus in 0.03 seconds, up to 10x faster than the blink of an eye.

Zenfone 3 (2)

It is powered by Qualcomm Snapdragon 625, Octo-core – 14nm, 8×2.0GHz ARM Coretex A53 with Adreno 506 GPU. There two variants:

  • 3GB RAM / 32GB Memory (5.2”) (2650 mAh Battery)
  • 4GB RAM / 64GB Memory (5.5”) (3000 mAh Battery)

It has built-in fingerprint sensor and unlocks the phone in just 0.2 seconds.

ASUS ZenFone 3 Deluxe

ASUS ZenFone 3 Deluxe is a strong and light aluminum-alloy unibody construction. It is the world’s first all-metal smartphone with an invisible antenna design. It has a 5.7-inch Full HD (1920 X 1080) Super AMOLED display. It is powered by Qualcomm® Snapdragon™ 820 processor, Qualcomm® Adreno™ 530 GPU, integrated X12 LTE modem and 6GB RAM.

ZenFone 3 Deluxe (2)

Camera wise, it has 23MP camera with dual tone LED flash. It has a built-in fingerprint sensor. It has 3000mAh battery with QuickCharge 3.0.

ASUS ZenFone 3 Ultra

ASUS ZenFone 3 Ultra  has a 6.8-inch Full HD (1920 X 1080) display. It has two new powerful five-magnet stereo speakers and a NXP smart amplifier that provides clear, defined sound.

ZenFone 3 Ultra (2)

It is equipped with the same high-resolution 23MP camera. It is powered by the Snapdragon 652 octa-core processor, Adreno 510 graphics. The phone is packed with 4GB of RAM. A built-in fingerprint sensor and it has a high-capacity 4600mAh battery for long-lasting performance and Quick Charge 3.0 technology. The best thing is, it works as a power bank with 1.5A output for quickly charging other mobile devices.

ASUS ZenFone 3 Laser

ZenFone 3 Laser has a 13MP sensor, large f/2.0-aperture lens and laser auto-focus for instant clarity in just 0.03 seconds. It has 5.5" Full HD 1920 x 1080 display. The phone is powered by Snapdragon 430 octa-core 64-bit processor. It has a 4GB RAM and 32GB ROM. Camera wise, it has 13MP rear camera with dual-LED real tone flash and 8MP front camera. It has 3000 mAh battery.

ZenBook 3

ZenBook is completely redesigned with a ultra-sleek 11.9mm chassis that weighs a mere 910g. ZenBook 3 is crafted from aerospace-grade aluminum alloy. It is available in three exclusive colors — Royal Blue, Rose Gold and Quartz Grey.

ASUS ZenBook 3

ZenBook 3 has a 12.5-inch display. It is powered by up to the  Intel® Core™ i7 processor, 16GB of 2133MHz RAM, up to a 1TB PCIe® Gen 3 x4 SSD, a next-gen USB Type-C port, and powerful quad-speaker audio by Harman Kardon.

It has an innovative cooling system featuring the world’s thinnest fan design at just 3mm. ZenBook 3 provides up to 9 hours of battery life. The laptop can be recharged up to 60% capacity in just 49 minutes.

ASUS Transformer 3 Pro

ASUS Transformer 3 Pro has a 12.6-inch display with a resolution of 2880 by 1920 and a 275ppi pixel density. It is powered by  the Intel® Core i7 processor and has up to a 1TB PCIe x4 SSD and 16GB of 2133MHz RAM for the ultimate performance.

ASUS Transformer 3 Pro

A 13MP rear camera lets users capture high-resolution photos and videos, and a front-facing camera with Windows Hello facial recognition.

Availability and Pricing

ZenFone 3 is available from 17th August 2016 on all major e-commerce sites. Also, you can purchase it from all leading retail stores across India. It has a price tag of Rs 21,999/

ZenFone 3 Deluxe, ZenFone 3 Ultra and ZenFone 3 Laser will be available from September 2016. Here is the price list:

  • ZenFone 3 Deluxe – starting from Rs 49,999
  • ZenFone 3 Ultra – Rs 49,999
  • ZenFone 3 Laser – starting from Rs18,999

ZenBook 3 and Transformer 3 Pro will be available from October 2016 onwards. Here is the price list:

  • ZenBook 3 – Rs 1,47,990
  • Transformer 3 Pro – Rs 1,44,990


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