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ASUS has announced its “Directed By You” contest for Indian fans to submit their plot ideas. Fans need to create a series of three video ads highlighting the new ZenFone 3.

The “Directed By You” contest will involve Indian fans submitting short stories that will be assembled into a complete plot for three video ads that will be produced by groups of professional filmmakers and artists and shot entirely using the ZenFone 3.

Erik Hermanson, Head of Mobile Brand and Marketing, ASUS.

We cannot wait to see the creativity and humor of our fans that will result from this contest. It will be an interesting and entertaining international ‘social experiment’ to see the diversity of ideas

Steps to Join:

1. Visit the “Directed By You” website
2. For a period of 3 weeks starting from November 8th 2016, participants can submit story ideas with two conditions:

  • Stories must be kept within a 200 character limit
  • Must contain a “daily keyword” that relates to the topic of the week.

Weekly topics: Photography, entertainment, and gaming.

Daily Prize: There will be a ZenFone 3 gifted as a will a daily prize.

User generated video ad: The participants need to share their ideas turned into a curated storyline and turned into the plot for a video ad.


Fan Ideas brought to life with a ZenFone 3

There are three teams of highly experienced international creative professionals for producing the final video ad for each week. These directors, artists and actors were selected based on their respective expertise.

Week 1: Photograpy – the first week’s video ad will focus on photography. It will be created by multi-award-winning Indian photographer, Ritesh Uttamchandani, and the youngest Indian director to feature at Cannes,  Varun Chopra. To learn more about them, please visit their websites:

Ritesh Uttamchandani:

Varun Chopra:

Week 2: Entertainment – the second week’s video ad will focus on Entertainment. It will be created by the Barcelona-based group of directors, MANSON, and French comedian, Dycosh.

To learn more about them, please visit their websites:

MANSON Studios:

Dycosh: /

Week 3: Gaming – the final week’s video ad will focus on Gaming. It will be created by multi-award winning Thai ad director, Jan Mantanakorn, who is renowned in her industry for plot-driven, storytelling ads. Also, Filipino-Canadian singer, songwriter, actor, and comedian, Mikey Bustos, will bring the Gaming ad to life.

To learn more about them, please visit their websites:

Jan Mantanakorn:

Mikey Bustos:


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