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The Impact Report of EKUKA which is known as Ek Kadam Unnati Ki Aur is shared by the officials show that PC are really important for India’s growth as a knowledge economy.

The report reveals that Personal Computers are instrumental to closing the skill gap, enabling upward socio-economic mobility, and achieving universal digital literacy in the country.

The data of Common Services Centers was analyzed in 11 states, where Intel India set up 100 Unnati Kendras for PC access. This report was unveiled by

  • Joint Secretary, Mr. Sanjeev Kumar Mittal, Department of Electronics and IT
  • Senior Vice President & General Manager, Mr. Navin Shenoy, Client Computing Group, Intel
  • Vice President, Sales and Marketing Group & Managing Director, Ms. Debjani Ghosh, Intel South Asia

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Here are a few key points of the report:

  • India transforms itself into a knowledge economy, digital skills
  • For 54% of the respondents, PCs are the priority device for education-related activities and acquiring differentiated knowledge and skills.
  • Highlights that the PC has a positive influence on soft skills such as leadership, communication, critical thinking, self-confidence and decision-making
  • 58% of the multimedia consumption at the Unnati Kendras for watching educational videos, especially among women entrepreneurs, self-educators, students and teachers

navin-shenoy-intelSenior Vice President & General Manager, Mr. Navin Shenoy, Intel Corporation, said,

“It is an exciting and important time for India as access to the internet and technology becomes readily accessible to more and more people, including non-urban communities…”

According to the report, while the smartphone has been a gateway to on-board first-time technology users in India, the PC has emerged as the preferred interface for content creation, skill development, and accessing information related to government, education, healthcare and employment. Adding to it, Personal engagements with a local Unnati Guru or technology evangelist at the centers had a significant impact on the overall experience, with first-time users preferring to discuss a PC’s features (46%) before interacting hands-on with the device. Direct PC exposure at work, school or cyber cafés, also builds familiarity and confidence with the device, with almost 15% of connected users (non-owners) showing

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Joint Secretary, Mr. Sanjeev Kumar Mittal, Department of Electronics and IT, said

“The government has been focused on transforming India through technology, and it’s encouraging to see how public private collaborations are making an impact in this regard…”

Identifying the challenges to PC adoption in non-urban India, the Report cites that the lack of local language interfaces as a key barrier to PC acceptance, highlighting the need to create relevant vernacular content.

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Debjani Ghosh, Vice President, Sales and Marketing Group & Managing Director, Intel South Asia said:

“The growing skills gap in India is estimated to create a deficit of more than 25 crore workers by 2022. This implies an urgent need to create knowledge workers, and technology can help accelerate this process…”

100 Unnati Kendras, serving as common access digital learning centers for local citizens, were inaugurated earlier this year, to deliver content and training across the three broad areas of education, entrepreneurship and innovation.

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