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Spice Mobility and Transsion holdings, Joint Venture reanimated the Spice Brand today. The Joint Venture was inked today in the presence of Mr. Lin Qin, Vice-President, Transsion Holdings and Mr. Dilip Modi, Executive Chairman, Spice Mobility.

Spice Mobility

This partnership aims to revitalize the ‘Spice brand’. The new Spice brand portfolio will offer stylishly designed devices catering to the needs of the Indian youth. The companies have planned to launch 10 devices – five smartphones and five feature phones – under the new Spice brand by the end of this year. The first batch of these will be launched starting the first half of July. The devices will be sold via the offline retail channel only.

The first 5 units will be launched in next month and these devices will be available on offline channel only.

Mr. Lin Qin, Vice-President, Transsion Holdings said:

“We are excited to announce our partnership with the Spice Group and it is a matter of great pride for us to actively contribute to the growing mobile phone ecosystem in the country…”

Mr. Dilip Modi, Executive Chairman, Spice Mobility said:

“ This JV is a commitment towards furthering digital inclusion in India, assuring high quality products and services to one and all, thus democratizing innovation and technology…”

Spice, Make Sharing Better: Yes, this is the new line which you will see with the Spice Brand. In line with the new brand identity, Spice Brand will enable the users’ to create and nurture the social connections by sharing content that is enjoyable for them.

Spice Mobility

The new logo is quite impressive and it denotes a youthful, vibrant, energetic and carefree brand. Spice logo is targeting the core values of the ‘Youth’. The Purple is a very unique and vibrant colour, which signifies the stability of Blue and the energy of Red.

We hope Spice will come up with really good products in near future.


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